New wave in the making

Software giant Microsoft has taken big strides in MR with its Hololens. Imaginate, a virtual reality solutions player, is one of the startups working on mixed reality.

By   |   Published: 12th Jan 2017   7:50 am Updated: 13th Jan 2017   6:50 pm
virtual reality
Illustration: Telangana Today

Hyderabad: Even as virtual reality (VR) is getting popular with virtual gear being launched by mobile phone makers, its new avatar, mixed reality (MR) is making a wave with city-based startup already executing some projects.

Software giant Microsoft has taken big strides in MR with its Hololens. Imaginate, a virtual reality solutions player, is one of the startups working on mixed reality.

“Mixed reality will be the buzz soon. It is now at a B2B level and sooner than later it will be in the mainstream,” says Hemanth Satyanarayana, co-founder and chief executive officer, Imaginate.

The company is building its mixed reality platform using Hololens, which are a pair of mixed reality head-mounted smartglasses developed and manufactured by Microsoft.

“We have created a smart city project for Tech Mahindra using mixed reality. Through this, we have been successful in creating a new channel for content dissemination. The content is much more than the usual powerpoint presentations,” says Satyanaryana adding that it is in talks with multiple corporate players for using its Hololens platform in virtual content creation.

The project, he explains, will help the top management get guidance from the virtual chief technology officer to move around in the real world mixed with virtual content, which essentially is Mixed Reality.

“Holograms will be useful in creating simulations of combat situations. It will improve the previous simulators, which had limited use as they did not allow the trainee soldiers to move from their place. With use of mixed reality, the simulators will allow them to move to reach out to places where the enemies possibly stay,” he explains.

The scope that mixed reality presents is immense, says Satyanarayana. For instance, in one of the projects, his team brought a lion, tiger, chimpanzee and other animals to the popular T-Hub. Of course, they were visible only to those who wore the head mounted eye gear.

“We can create a new world. Zoos, museums, forests, schools, campuses and anything you have. There is no limit to create them in the virtual world,” he says adding that these can be used to enrich teaching.

Mixed reality will also be helpful in dealing with psychological cases like anxiety, depression and stress management by creating an improved virtual world for the patients. It can also help in surgeries as doctors can work on a 3d model before performing the actual surgeries. This will remove the guess work in treating tumours as they will have bots guiding the doctors, he says.

The company is also working on using holograms to enhance communication, like in Skype and similar applications. “Physical connect is missing in communications on video platforms. That will be bridged using expression tracking technology. The project is futuristic but is possible. I must say we are about a year away from making it happen,” tells Satyanarayana about the work in progress.